Welcome to The High Street Media Company. These terms and conditions outline the rules for using our website and engaging with our services.

About Us

This website is operated by The High Street Media Company (“we”, “our”, “us”).

Website Use

By using our website, you agree to comply with these terms. You must not:

Use the site in a way that causes damage or impacts accessibility.

Attempt to gain unauthorized access to our systems or data.

Service Overview

The High Street Media Company offers retailers digital signage solutions, including equipment leasing, installation, and revenue-sharing agreements. Full terms for these services will be provided during the onboarding process and are subject to separate agreements.

Retailer Agreements

Retailers entering into an agreement with us will do so via a 3- or 5-year leasing plan with one of our approved finance partners. At the end of the lease term, retailers may choose to extend their contract or return the equipment.

Retailer Responsibilities

As part of the service, retailers agree to:

  • Provide a suitable and accessible location for the screen, with a clear view from outside the shopfront.
  • Ensure a constant power supply and basic care of the equipment.
  • Allow The High Street Media Company access to the premises for installation, maintenance, and removal if necessary.
  • Keep the screen visible and unobstructed during normal trading hours to ensure maximum audience impressions.
  • Notify us promptly of any technical issues or damage to the equipment.

Intellectual Property

All content, logos, and materials on this website are the property of The High Street Media Company unless otherwise stated. You may not reproduce or use them without prior written permission.

GDPR

Data Protection & People Counting in Retail Window Screens – What Personal Data We Collect

At High Street Media Co., we use digital screens placed in retail windows on high streets to display content and to monitor footfall.
We do not capture, record, or store identifiable images or video of individuals as they pass by our screens.

Our systems are designed to perform anonymous people counting only, which means:

  • No photographs, videos, or visual recordings of individuals are collected.

  • No facial recognition or other biometric processing is performed.

  • The data collected consists solely of aggregate counts of people passing in front of our screens.

We do this for legitimate business purposes, including:

  • Understanding footfall trends.

  • Helping retailers measure and improve customer engagement.

  • Supporting commercial decisions based on anonymised visitor data.

Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we rely on the following legal bases for processing the anonymised data described:

  • Legitimate Interests – To provide anonymised people counting services and analytics to our clients to support operational and marketing insights.

Our processing does not involve any personal data that could identify an individual.

No Identification or Tracking

We do not:

  • Identify, track, or profile individuals.

  • Store IP addresses, facial images, biometrics, or device identifiers in connection with people counting.

  • Use cookies or other technologies in the screens themselves to track individual behaviour across sites.

Data Retention

Anonymised footfall data is retained only as long as necessary to fulfil the purposes for which it was collected. This data cannot be linked to any identifiable person and therefore does not constitute personal data under UK GDPR.

Your Rights

Because no personal data is collected or processed in an identifiable form by our people counting system:

  • You do not have rights in relation to this system as a data subject under UK GDPR (for example, the rights to access, rectify, or erase personal data) with respect to the people counting process.

If you have any questions about our use of analytics or our broader privacy practices, please contact us using the details below.

Contact Us (Data Privacy)

High Street Media Company
Email: richard@highstreetmedia.co
Phone: 0800 654 6052

Privacy Policy

Last updated: 22/01/26

High Street Media Company (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy applies to:

  • Visitors to our website https://highstreetmediaco.com/

  • Clients, partners, and suppliers

  • Members of the public in proximity to our retail window display screens

1. Who We Are

High Street Media Company

The High Street Media Company
Unit 18 Gunnels Wood Park
Stevenage SG12BH
richard@highstreetmedia.co

0800 654 6052

16606990

We are the data controller for the personal data described in this policy.

2. Personal Data We Collect

2.1 Website Visitors

When you use our website, we may collect:

  • Contact details (such as name, email address, phone number) if you complete a contact form or email us

  • Technical data such as IP address, browser type, operating system, and usage data (via analytics tools)

2.2 Clients & Business Contacts

If you are a client, supplier, or partner, we may collect:

  • Business contact information

  • Contractual and billing details

  • Communications between us

3. Retail Window Screens & People Counting

Important Information for Members of the Public

High Street Mediaco operates digital screens installed in retail windows on UK high streets. These screens may use technology to count the number of people passing by.

We do NOT:

  • Record or store video footage or images of individuals

  • Use facial recognition or biometric technology

  • Identify, track, or profile individuals

  • Store personal data such as faces, clothing, device identifiers, or IP addresses

What we do collect:

  • Anonymous, aggregated footfall data only (for example, the number of people passing a screen within a given time period)

This data:

  • Is processed in real time or immediately anonymised

  • Cannot be used to identify any individual

  • Is used solely for statistical and analytical purposes

Because this information is fully anonymised, it does not constitute personal data under UK GDPR.

4. Legal Basis for Processing

We process personal data under the following lawful bases:

  • Legitimate Interests – to operate our business, provide analytics and advertising services, and improve our offerings

  • Contractual Necessity – where processing is required to fulfil a contract

  • Consent – where you have given clear consent (for example, marketing communications)

  • Legal Obligation – where required by law

Anonymous footfall data collected via retail window screens does not require consent, as it does not identify individuals.

5. Cookies & Website Analytics

Our website may use cookies and similar technologies to:

  • Ensure the site functions properly

  • Analyse website traffic and performance

  • Improve user experience

You can manage or disable cookies via your browser settings. For more information, please see our Cookie Policy [if applicable].

6. How We Use Your Data

We use personal data to:

  • Respond to enquiries

  • Provide and manage our services

  • Maintain business relationships

  • Improve our website and services

  • Comply with legal obligations

We do not sell personal data to third parties.

7. Data Sharing

We may share personal data with:

  • Trusted service providers (e.g. IT, hosting, analytics)

  • Professional advisers (legal, accounting)

  • Regulatory authorities where legally required

All third parties are required to process data securely and in compliance with UK GDPR.

8. Data Retention

We retain personal data only for as long as necessary:

  • To fulfil the purposes for which it was collected

  • To comply with legal, accounting, or regulatory requirements

Anonymised footfall data is retained only in aggregated form and cannot be linked to individuals.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

  • Secure servers and access controls

  • Limited access to personal data

  • Regular review of security practices

10. Your Data Protection Rights

Under UK GDPR, you may have the right to:

  • Access your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

Please note: These rights do not apply to anonymised people-counting data, as it does not identify individuals.

11. Complaints

If you are unhappy with how we handle your data, you may contact us directly or lodge a complaint with:

Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.