Privacy Policy

High Street Media Ltd

Last updated: February 2026

1. Introduction

High Street Media Ltd (“High Street Media”, “we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard personal data when you interact with our website, services, and digital display network.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

 

2. Who We Are (Data Controller)

High Street Media Ltd is the data controller responsible for your personal data.

Contact details:
Digital High Street Media Ltd
85 Great Portland St

1st Floor

London W1W7LT

Email: support@highstreetmedia.co
Telephone: 0204 621 6888

3. Our Digital Display Sensors and Impression Measurement

High Street Media operates digital display screens in retail and public-facing environments. These displays may use integrated sensors to measure audience engagement and performance.

 

What our sensors do:

Our sensors are designed solely to measure anonymous audience metrics, such as:

  • Estimated number of viewers (impressions)
  • Approximate dwell time
  • General presence detection (for example, whether someone is within viewing range)
  • Anonymous, aggregated engagement statistics

 

What our sensors do NOT do:

Our sensors are specifically configured so that they:

  • Do NOT capture photographs
  • Do NOT record video footage
  • Do NOT identify individuals
  • Do NOT use facial recognition
  • Do NOT collect biometric data
  • Do NOT collect any personally identifiable information

All data collected is anonymous and aggregated for statistical and reporting purposes only.

The purpose of these sensors is to help High Street Media and its clients understand the effectiveness of digital displays, including how many people view content and how displays perform over time.

4. Information We May Collect Directly

We may collect personal information when you:

  • Contact us via our website, email, or telephone
  • Submit a content request or enquiry
  • Enter a business relationship with us

This information may include:

  • Name
  • Email address
  • Telephone number
  • Company name
  • Any information you voluntarily provide

5. How We Use Your Information

We use personal data to:

  • Respond to enquiries and requests
  • Provide and manage our services
  • Communicate with customers and partners
  • Improve our services and website
  • Comply with legal and regulatory obligations

We do not sell personal data to third parties.

 

6. Legal Basis for Processing

We process personal data under the following legal bases:

  • Legitimate interests (to operate and improve our services)
  • Contractual necessity (to fulfil our obligations)
  • Legal obligations (to comply with applicable laws)
  • Consent (where required)

Sensor-based impression data is anonymous and does not constitute personal data under UK GDPR.

7. Data Sharing

We may share data with trusted service providers who support our operations, including:

  • Technology providers
  • Hosting providers
  • Service and maintenance partners

These providers are contractually required to protect data and comply with UK GDPR.

We do not share personal data for advertising resale purposes.

 

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy or to comply with legal obligations.

Anonymous sensor impression data may be retained for statistical and reporting purposes.

 

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Request transfer of your data
  • Withdraw consent where applicable

To exercise your rights, contact us at:
support@highstreetmedia.co

10. Data Security

We implement appropriate technical and organisational measures to protect data against unauthorised access, loss, misuse, or alteration.

 

11. Cookies and Website Tracking

Our website may use cookies and analytics tools to improve user experience. These tools do not identify individual users personally.

You can control cookies through your browser settings.

12. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be published on this page with a revised “Last updated” date.

14. Contact

If you have any questions about this Privacy Policy or how we handle data, please contact:

Digital High Street Media Ltd
Email: support@highstreetmedia.co